Fast Access DSL Integrated Campaign
John Caples International Awards Finalist
An integrated campaign to convince 20-somethings to stop mooching internet access and get their own DSL. It began with a direct mail DVD that arrived in an unmarked envelope. Viewers were treated to a video “intervention” plus a menu of extras, then directed to a website. Online videos rounded out the campaign—one so unique, BBDO's Kevin Lynch asked the agency for a copy so he could show it to people instead of trying to explain it.
