How do you convince 20somethings it’s time to stop mooching and get their own DSL? Gather their friends together and hold an intervention,oo of course.

This one started with a DVD that arrived in an unmarked envelope. Viewers were treated to the aforementioned intervention plus a menu of extras, including a sock puppet reenactment of their DSL-mooching ways. (Don’t ask.)

Those ready to change were directed to a website and given an 800 number. Online videos rounded out the campaign—one so unique, BBDO's Kevin Lynch asked the agency for a copy so he could show it to people instead of trying to explain it. This campaign was also a 2007 John Caples International Awards Finalist.